Skiers and visitors ascend in minutes via glass encased elevators. A concert arena provides the international flair. Altogether, the ski tower will be a remarkable destination for a wide range of spectators and participants, seeking leisure, health and recreation.
A 30 + story skiTower is a vision of broad band ski trails spiraling from the top with a high tech ski gym at its base. Ski touring and hiking facilities widen the scope for sport enthusiasts. Trail side rest areas improve the skiing flow, and each stop simulates a "look out' from inspiring mountain tops.
This sample is just the core idea and far from the gargantuan project.
In the 60ies ski industry related businesses worked together and created an exuberant public awareness for skiing . Fall shows in major cities could draw up to 140 000 visitors a weekend. Resort developers knew about the part skill plays in skiing and their ski pros, "role models on the hill", mirrored the top of recreational skiing. It gave the public a vision to follow and built lifetime customers bringing family friends and capital. Resorts began to mushroom with Stratton, Vail, Steamboat, Beaver Creek, just to name a few. It is said the wave of people after World war II fueled such prosperity, confirming a consistent pattern of rising markets for the past 125 years. Baby Boomers became the ensuing wave, where Skier growth was taken for granted and boarding got the spotlight.
Now, here comes the next wave of people, the Millennials, 92 million of them. The first ones turned 34 in 2016, reaching the primetime buying age. It is another opportunity for the ski industry to ignite exuberance for lifetime skiing, and let the brilliant in this world see the value of a "skitower".